Book Description

Limited edition of 550 numbered copies, hand set and printed from type by Louis Graf. Designed by Dale Nichols and Norman W. Forgue, signed by Nichols on the colophon page. A colour print by Dale Nichols and signed by him in pencil is laid in. Large 8vo (270 x 203mm). Cover design, illustrations and decorations by Dale Nichols. Abundantly illustrated and printed in colours throughout in a distinctly Art Deco style.
Dealer Notes
Dale William Nichols (1904-1995), Nebraskan-born atypical Regionalist painter, designer, lithographer, and illustrator, Nichols also practised commercial art, doing lettering and advertisements, and designing packaging.
" Though opposed to European modernism, he moved past the confines of traditional academic painting by creating surreal and imaginative works. Nichols was interested in Freudian concepts, and explored his spiritual beliefs through imagery of the natural world, especially the theme of the sun. " --Zenobia Grant Wingate
In "A philosophy of esthetics", his first book, he set out his theories on art and advocates raising the standards of art in illustration and advertising.
Author Dale Nichols
Date 1938
Binding Blue cloth silver stamped spine lettering and front cover
Publisher Chicago: Black Cat Press
Illustrator Nichols, Dale
Condition Fine
Pages pp. [xiv], 82, [1]

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