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Book Description

Single sheet, 29 x 22cm, printed on one side. Broadside advertisement for low cost clothes from the Jewish clothing manufacturer Elias Moses & Son. Moses is credited with pioneering new marketing techniques in the form of broadsides such as these and small booklets to advertise low cost clothing. Moses’ sales technique was one of the earliest examples of high sales and low margin selling. In 1846 and thereafter He had access to sufficient capital to expand the shop at Minorities significantly and opened additional branches in London, Bradford and Sheffield. The Aldgate shop, extended in 1846, became the largest in London at that time cf Godley, DNB (2004).
Author New Dress For The New Year...Observe:- E.Moses And Son, Tailors, Wholesale & Retail Woollen Drapers, Outfitters & General Warehousemen, 154 Minorities, & 86 Aldgate, City, London....
Date [184-].
Publisher [London]:

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